A Trend With A Purpose

             Nowadays many people like to wear colorful wristbands.Everyone from athletes and politicians to celebrities and students throughout the world are wearing them.These bracelets are made of silicone or rubber so they are comfortable to wear.They are quite thick-around 0.8 inches,and wide-around 0.5 inches.They come in various eye-cathing colors such as yellow,pink,blue,green.Some of them even glow in the dark.they are available in a large range of sizes : 8 inches for youths and adult and 4 inches for children.The prices range between $1.00 to $5.00 each.what makes them unique is that they are embossed with special messages. Do you know why these fashion accessories of the modern day have become a trend? Colorful wristbands,which are not only fashionable but also socially responsible,are the symbolof social awareness.

            Lance Armstrong is a world-renowned cyclist whose personal battle against cancer channel energy,knowledge,inspiration and strength to the millions people living with cancer . He was diagnosed with prostate cancer in 1996 when he was only 25 years old but he survived and has won the Tour de France seven times. His doctor explained that the treatment he would receive had strong side effects so that he would basically need to start from scratch. Not only would cycling be history,but he would also have to learn to walk again.Sharing his experience with cancer was,and still is, an important from of support from him.He realized that millions of others living with cancer feel the same.the power in the fight against cancer live in the ability to unite througt common experiences and shared hope . Lance believed that when people share their stories.they will not feel alone in the fight .it helps people get emotional support .day went by and during his struggle,lance throught of a way to give emotional and financial support to thesufferers of cancer .in 1997. the Lance Armstrong Foundation created the first awareness bracelet,and got nike to produce it.the yellow silicone Livestrong bracelet ,was colored to match Lance Armstrong cycling jersey ,yellow.The foundation got people to donate their money to assist cancer survivors with live after a cancer diagnosist,to raise funds for its educational program  and to promote awareness of its cause in general. In February 2005 .oprah wnfrey feature the yellow livestrong bracelets have been sold .

            Livestrong bracelets led to the creation of many similar bracelets with different purpose. Some of them still carry the original idea of promoting awareness or raising funds.they promote everything from adoption to worker safety .each colored band represent a particular disease or societal concern . black and white for anti racism .red for AIDS awareness,pink for breast cancer ,green for saving the rainforest,blue and white for Tsunami relief,ect.Being be perfect and inexpensive way to promote names and productssome wristbands veer from the original idea.They are embossed with brands like Giordano ,clear and other product they are also bracelets with interesting but frivolous messages like true love ,flower ,sharing,rockets,get smart,and many more.in Indonesia we can even find colorful bracelets sold at stall for only Rp 1.000 each.

            However in choosing to wear the wristbrands,we are expressing a unique way of helping others.in short,set a trend with a purpose.This raised awareness og issue can lead to increased research into cures for diseases and better funding of programs designed to help those in need.The hope is that people will be reminded of those issue when they see the bracelets worn.charitable organization can also benefit directly from sales of the awareness beacelets . a portion of the proceeds from the sale of certain bracelets goes directly to the corresponding charitable organizations.